Louis Vuitton Announces the Arrival of a New Fragrance

05 January 2012

Hang about.  Word on the beauty grapevine suggests that fashion giant Louis Vuitton is currently working on a brand new fragrance project to add to their ginormous and hugely successful fashion empire. 

Today best known for their monogram handbags, the brand actually launched in 1854 as a trunk-maker no less, before initiating the very popular ready-to-wear collection in 1998, watches in 2002, a whole host of very expensive fine jewels in 2004 and eyewear in 2005.  What you may not know however, is that there were also three Louis Vuitton fragrances in the 20s and 30s, all of which were soon discontinued.

This Wednesday however, Vuitton announced that they had hired third generation perfumer Jacques Cavallier-Belletrud. Originating from what is perhaps France’s most famous perfume region, Grasse he is also the nose behind now legendary scents like Stella by Stella, Dior Addict and YSL Cinema among many many others.

WWD have reported that Cavallier-Belletrud started work for them this Tuesday, but don’t expect the scent to land any time soon.  Vuitton haven’t named any kind of date as yet, saying that their new nose is likely to journey the world on search of exotic and precious new juices. Naturally! Indeed, Cavallier-Betrud has previously stated that 'Making perfume is a magnificent journey, which starts with the quality of the base ingredients.'

We’re currently busy debating what we’d like to smell from the brand – Here’s hoping that the bottle will be suitably monogrammed though.  What are your thoughts?

Rose Beer


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