Today we hot footed it down to Claridges for a much needed delicious breakfast and catch-up session with our friends at Clarins. While we scoffed scrambled eggs, the clever science types told us about their brand new and reformulated Extra-Firming Day and Night Wrinkle Lifting Cream, £46 and £48 respectively, which are set to land on counters in March next year.
What you might not know is that the original Extra-Firming creams first launched in 1978 and have sold and outrageous 2 million (that’s one every 8 seconds btw), across the world each and every year since, so it goes without saying that this gem-of-a-cream designed to address skin renewal and firmness and slow down aging has been a mahoosive success
The newer formula, needless to say, is even bigger and better and topped up to bursting with the latest science to provide a seriously multifaceted attack on aging and boost performance big time.
Our ears pricked at the sounds of a bevy of new and pioneering organic green banana and organic lemon thyme extracts that serve to revitalize the connective links between cells and fibres. In so doing the structure of the skin is realigned, becoming and plumper, firmer and reducing the sign of dreaded wrinkles. Good news, right?
As we wondered back to Grazia HQ we pondered whether scoffing the delicious brownies that we were given as a parting gift would plump up our skin in an equally successful manner too?
Keep your eyes peeled for its landing at the beginning of March and get those elbows at the ready because we reckon this one is going to fly!
by Rose Beer