When designers Pierpaolo Piccioli and Maria Grazia Chiuri launched their latest fragrance 'Valentina', we quickly became obsessed with the floral scent, the oh-so-pretty bottle and, of course, its gorgeous face, Freja Beha. Her cracking cheekbones, enviably shaggy tresses and sassy spirit are on full display in the mini-movie of an ad that sees her skipping around the Spanish Steps of Rome while wearing the Italian house's delicate creations. But what does the supermodel herself make of Valentino? Grazia Daily finds out…
HOW DOES IT FEEL TO BE THE FACE OF A NEW FRAGRANCE?
I was really honored to have been chosen to represent the new Valentino fragrance. Doing Valentino
fashion campaigns and now fragrance at the same time is such an opportunity and is a fabulous
WHY DO YOU THINK YOU WERE CHOSEN?
Difficult to say… but I think it is because of my personality. Valentina is a sweet yet an unconventional
girl, she cares for the people she loves, but she has a rebellious side and especially wants to be free and
have fun. Of, course she is not denying where she is from, nor am I, but she is young and wants the
world to be open to her. She wants to have access to what every person of her age has access to – art,
music, fashion… This is how I feel and I am lucky to be able to do what I like and want today.
WHAT DO YOU THINK OF THE FRAGRANCE?
It is fresh and sensual. I find it unusual and captivating. I like the way is evolves on my skin. I love the
bottle with its 3 pastel color flowers and vintage cap. It really reminds me of some pieces of Valentino
fashion. It gives a chic feel but also expresses something delicate, feminine yet modern and strong.
FOR THE TV CAMPAIGN, YOU WERE DIRECTED BY JOHAN RENCK, HOW WAS IT TO WORK TOGETHER?
It was wonderful working with Johan. I had never worked with him before. He is Swedish, I am Danish.
We have quite the same sense of humor. We had a lot of giggles along the way. His humor is
Scandinavian. It is dark. I picked up on it instantly. It was like being with a friend that I was working with.
THE FILM IS VERY CINEMATOGRAPHIC. HOW DID YOU FEEL ABOUT ACTING IN IT?
It was a lot different from what I normally do. So, this was definitely out of my comfort zone. I am so
used to doing still pictures which I have been doing for over 6 years. So, it was a challenge. But, it was a
lot of fun and really enjoyed having to act and express feelings and emotions. I was like being in an
Italian film walking in the streets of Rome, called by paparazzi, having fun with friends and being in
WHAT DOES ROME REPRESENT FOR YOU?
I love Rome and really loved shooting the TV campaign in this sumptuous city. Before that, I hadn’t been
there in years. We shot in beautiful locations and I got to see a lot of the city. I love feeling the emotion of
Rome. Every time you turn on a corner, there is a majestic building. I love the contrasts of this city that
show its history through the different architectural artworks. This and the atmosphere make Rome a
very special place.
YOU'VE STARRED IN VALENTINO CAMPAIGNS AS WELL AS SHOWS. WHAT DO YOU LOVE ABOUT THE BRAND?
Valentino is about elegance, sophistication. It is very contemporary and sensual and has a romantic
twist. It is ultra feminine and beautiful. The dress that I am wearing in the TV campaign is by far my
favorite dress from the Spring / Summer 2011 collection. It is very feminine and chic. It is a little rock and
roll with its leather fringes, very elegant and sensual and I love that combination!
WHAT ARE YOUR TIPS FOR LOOKING GOOD WHEN YOU HAVE SUCH A BUSY SCHEDULE?
To be honest, I do not have any really. I am quite “natural” in the sense that I do not worry too much
about the way I look and like a casual look. However, I do use a quality moisturizer night and morning. I
do not wear makeup if I do not need to. I want my skin to breath so I make sure it is clean before I go to
bed and after wearing makeup for work. When I go out, I like a line black kohl eyeliner on my eyes. For
my hair, I just spray it with a texturizing product to give it some texture and then mess it up a little with