22 November 2011

Haircare Pick: Aveda Botanical Therapy Treatment

Sometimes something really rather special catches our eye, or in this case our hair. And surprise surprise, the magic happened at none other than the Aveda Institute, which luckily for us is only a twenty second walk away from Grazia HQ. To set the scene, it was a dull and dreary Friday morning, the hair in question had been enjoying a bit too much partying – by this we mean too many trips to be dip-dyed and bleached and styled. Lo-and-behold, this terrible mistreatment took it’s toll big time and caused what we can only describe as scare-crow hair: Think lack-lustre and dry damaged ends that look not dissimilar than those seen on a Barbie doll. And not a new one.  Namely great colour, but up close not such good texture. Disaster. A few phone calls were made and before we know it we were trotting off to Aveda, to try out their brand new Botanical Therapy Treatment.

The hour long Treatment involves, in a nutshell, the best hair TLC you could possibly imagine. Lots of essential oils, massage and repairing ingredients to get hair back to being in tip-top condition. Believe it or not, Aveda was the first hair care company to introduce head massage to professionals in North America back when the company was founded in 1978, and isn’t that mini scalp massage over by the wash basins just the best? We have a lot to thank them for don’t we? They believe that head massage is an essential part of the Botanical therapy treatment because the powerful combination of touch and aroma-therapeutic oils are the perfect foundation for healthy hair.

Mid massage, we were intrigued to find out that the oils and products contain innovative plant micro-technology which enables deeper penetration of the treatment. This means dry and brittle hair is improved by up to 86% and weak damaged hair by 84%. Good news for our crispy dip-dye damaged ends then!

Whilst all those essential oils were soaking in, we also discovered that they play an important part, along with the special massage, in ‘restoring the balance to the ecosystem of the scalp and hair.’ So technically this means the treatment is more than just an indulgent treat then right?

We can’t deny that prior to our treatment we had kind of come to the decision that a hefty chop might be the only solution to our crispy tips but post-salon visit we can safely say that unbelievably our hair is looking and feeling much happier. Gone are the split-ends and doll-like hair and back is the bouncy, full-of-life mane. Who-da-thunk-it? We highly recommend this as a midwinter pick-me-up and if you can get an appointment with Abbey then you’re in luck. Here’s to happy hair days!

Botanical Hair and Scalp Therapy Treatment, £60

020 7759 7355

- Angelica Hermon

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