Phewph! As much as we have loved every minute of LFW we must say our feet are glad it’s over, all those early call times and darting about from place to place have taken their toll. One of our highlights (which we brought to you straight from the shores of NYFW) was of course the Victoria Beckham presentation which was chicly scented with Jo Malone’s Lime Basil & Mandarin and Grapefruit candles.
Now over of British Soil it seems a bit of a trend is starting, because 3 other hot designers caught on to this idea and scented their shows. Roksanda Illinicic went for her favourite perfume, the White Jasmine and Mint Cologne to scent her show venue, Jonathan Saunders chose a mix of Orange Blossom, Grapefruit and Lime Basil & Mandarin colognes in contrast to the modern and light-filled venue near Paddington. And lastly Jordan Askill (whose jewellery we LOVE), choose the Wild Fig & Cassis cologne for his presentation. Grazia Team Beauty heart this fragrant trend and long may it continue.
- Angelica Hermon