Yay! It's the Percy & Reed reader event!

12 September 2011

Oooh we’re excited about the launch of Percy & Reed, the brand new professional hair care range from celebrity coiffeurs Adam Reed and Paul Percival of the famous Percy and Reed salon in W1.  After years of magazine shoots, tending to A-List tresses and masterminding the styling at some of the UK’s biggest TV shows the dynamic duo have put their mind to creating what we reckon is one of the most exciting hair care launches we’ve seen in, well, a blooming long time. Taking the best aspects from the styling products that they know and love Paul and Adam have worked relentlessly with their developers to make new solutions that are even better.

Unusually and very interestingly, the products have been especially designed to be layered with one another so that you can tailor the treatment to your exact hair type.  We weren’t sure whether to tell you because it’s that good but our favourite discovery so far involves rubbing two pumps of No Oil Oil, £14 through the tips of damp hair before adding a light spritz of the Texturing Spray, £14 for uber-soft hair that still has masses of guts.

To get you in the mood check out this amazing “how to” with Adam himself…We worked this one on Friday night and trust us, you really don’t want to miss out. 

But there’s more… We’re so excited about these new products that we’ve gone and teamed up with Adam and Paul to hang out with you lots at Selfridges Oxford street this Thursday 15th September between 6.30-8.30pm.  Once you’ve got your glass of bubbly, (we know what you’re like), the pair will take you though this seasons biggest trends, showing you exactly how to use the products while they’re at it.  Afterwards? Well, there’s a chance to have a one-to-one consultation with Paul, Adam and their senior team. So erm, if you don’t mind we’ll be racing you there.

Tickets cost £10 and are redeemable against purchase on the night, whilst those big spenders among you who clock up more that £45 worth of the range will receive a travel pack worth £24.  Yes really.

To secure your place call 0207 637 4634 but don’t hang around now because spaces are going fast.  We’ll see you there!

- Rose Beer


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