22 August 2011

BEHIND-THE-SCENES VIDEO: Chloé's Latest Fragrance Campaign

Those of you who remember last year's Grazia Beauty Awards will know only too well how much us Beauty girls love everything and anything Chloe. In the brand’s latest advertising campaign for the eponymous (and very delicious) Chloe Eau de Parfum, model Camille Rowe Pourcheresse and actress Imogen Poots (of 28 Weeks Later and upcoming Fright Night) follow in the footsteps of Chloë Sevigny, Clémence Poésy and Anja Rubik to effortlessly work that glowy, blonde and flawless look that has become the brand’s trademark.  Oh, and all with a giant fragrance bottle in hand. Check out the video below to see behind-the-scenes footage from the filming of the campaign, set to launch in September.  Aren’t they just lovely?

 

- Rose Beer

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