Following on from the massive success of Marc Jacob’s Eau So Fresh launch earlier this year (you'll remember Grazia had the exclusive waiting list prior to its Harvey Nichol’s launch), the brand is set to release Oh, Lola with the divine Dakota Fanning as its 17-year-old fresh face.
A younger sibling to the original perfume, the latest addition to the Lola family is fresher, sharing similar vanilla and tonka bean notes but with raspberry, pear, frais de bois and peony notes on top making if perfect for fans of a lighter spritz. Marc told WWD that the name Oh, Lola, is a play on ‘oh la la’ - see what he's done there?
'We recoloured the bottle and changed the juice,' the designer revealed. 'This Lola is more of a Lolita than a Lola, but we weren’t going to call the fragrance Lolita. Lola is more seductive; Oh, Lola is sensual, but she’s sweeter.' Well, that makes Dakota perfect for the job, dontcha think? Admittedly, the image above has already caused a stir on the blogosphere, with eyebrows a-wrinkling at the sight of the young actress holding the bottle suggestively between her legs, but we all know MJ isn't once to play it safe (remember THIS?).
Rumour has it that Marc never saw himself as a serious player in the fragrance world but how wrong he was, eh? Now the busy designer has already put himself to work conceptualising a new addition to the MJ scent wardrobe. We have our bets on Lola Snr. What say you?
From £37 for 30ml EDT
- Rose Beer