Emma Watson may still only be 21 but such is her maturity and the quantity of experience that she has under her belt – over 10 years of filmmaking - that, in an interview with WWD, she confidently described her extensive input into Lancôme’s new fragrance Trésor Midnight Rose, due out in September. The scent is the latest addition to the Trésor franchise, which began in 1952. The next version followed in 1990, with the introduction of Trésor in Love in 2010. The fragrance landing in September is bursting with rose absolute, raspberry, jasmine, peony, blackcurrant bud absolute and pink pepper and comes with a sublime advertising campaign shot by Mario Testino. We’re excited. Now get a load of these sound-bites...
On Lancôme Trésor Midnight Rose:
The Lancôme Ambassador Watson told WWD “I helped choose the color of the rose” and “I was involved in the concept for the [ad] film and the tag line, ‘Catch my heart if you can.’” As if that’s not enough Emma also had a hand in selecting the fragrance’s name and casting actor Cyril Descours for the campaign. Plus Watson suggested it glean inspiration from Jean-Luc Godard’s “Breathless.” “The hat [in the ad] was my hat, which I bought at a flea market in Paris,” she continued. “I was very involved in the script. It’s been really fun for me.”
On Future Directing:
Did the experience whet her appetite for directing someday we hear you ask? “Absolutely. It’s funny, the guys at Lancôme were like, ‘You need to be directing, Emma.’ I had ideas about every aspect. I’m sure I drove them insane,” she said.
On her style:
“I think less is more — less makeup, less accessories is better,” she said. “I try to dress age-appropriately, which isn’t actually that easy when obviously high-end clothing is designed for women who are older than I am. It’s a fine line to tread between looking smart and looking ready to go on a red carpet but also looking like I’m 21. It’s quite difficult.”
“Casually I love to wear Isabel Marant, A.P.C., Chloé and agnès b. In American brands, I love Vena Cava. I think Stella McCartney is great, and British brands — obviously, I love Burberry,” she said. “But I mix and match.”
“I’m very interested in ethical clothing,” continued Watson, who revealed she’s talking to Lancôme executives about a possible eco-friendly project. “It’s very early stages,” said Watson. The actress also divulged she’s growing her hair (she set off a lather of media excitement when she cut it short last summer) “I’m excited to try to get it into kind of like a bob.”
Watson said signing on with Lancôme “feels like the right thing to have done.” The brand, she explained, “has this amazing heritage and this amazing history. It’s very well-established but at the same time seems to be at the forefront.” “Being back in Paris for Lancôme feels like I’m coming home,” she said.
- Rose Beer