Elie Saab's First Ever Scent!

13 May 2011

There’s no denying that here on the Grazia Beauty desk we have one (and only one) collective addiction.  Smoking or drinking it is not. Can you guess? OK, we'll tell you - be it online, Oxford Street or vintage markets, we are all about fragrance. With this in mind, it was with great excitement that we hotfooted it to Paris last week for the most incredible perfume launch that we’ve been to for, well, quite a while. Honestly, this one was may-jah! So what was it for? It was for Elie Saab’s first ever scent, due out in July. Yeeep!

Few gowns get us as excited as an Elie Saab dress and if we were ever to make it down the aisle, then the feminine, lacy creations would be top of the list, so we were happy to hear that the fragrance was all about translating the DNA of those gorgeous frocks into a woman’s scent.  And the man chosen for the mammoth task? One of Grazia’s fave perfumers Francis Kurkdjian, who told us that while pitching for the scent he 'just knew what he wanted to create and exactly how to create it.' 

While working on the floral solar woody fragrance, Francis had in mind sensations of femininity, colors and brightness. The juice includes notes of orange blossom, jasmines, patchouli and rose honey plus a cedar woody accord. Quite frankly, it’s about as exceptional at an Elie dress. And would you look at Anya Rubik in the advertising campaign swathed in layers of nude chiffon - serious girl crush alert, right?


- Rose Beer


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