DEMI'S SK-II HYDRATION MASK!

19 April 2011

She might not be 'fessing up to any surgery or non-invasive treatments, but the oh-so-youthful-looking Demi Moore, 48, is out and proud when it comes to her skincare. The notorious tweetaholic posted a picture of herself on the site yesterday which revealed her wearing a spooky white paper mask (above).

As total beauty trainspotters, we can tell you that paper face is actually a "facial treatment mask" from Japanese skincare company SK-II, whose luxurious products have long been advertised by porcelain-skinned beauty, and SK-II evangelist, Cate Blanchett. The deeply hydrating mask is enriched with Pitera, a natural nutrient-rich liquid which was originally used for brewing sake. The SK-II legend goes that a scientist visited a sake brewery and noticed that the women working there, constantly immersed wrist-deep in Pitera, all had very soft and youthful hands. Pitera forms the basis for the range's anti-aging products, helping deliver vitamins to the skin, replenishing moisture, enhancing clarity, evening skin tone, and smoothing surface texture.

We're big fans of SK-II on Grazia Daily; our web editor recently went for a facial in SK-II's private treatment room at Harrods, shortly before A Landmark Birthday and reported back that not only was the treatment 'as relaxing and indulgent as a massage' but the results were 'incredible - my skin was puffed up and glowing for weeks afterwards!'

SK-II Facial Treatment Mask (Pack of 10) £77 www.harrods.com

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