Ines de la Fressange is Worth It!

31 March 2011

If you’ve scooped up this week’s Grazia, you’ll be wise to our genius fragrance feature in which Ines de la Fressange shares her thoughts on underground “ssshhh” scents. So you can imagine our delight at hearing this morning's beauty news...

Yes, the 52-year-old Parisienne par excellence, who is the Brand Ambassador of luxury brand Roger Vivier and walked in Chanel's S/S'11 show as a longtime Lagerfeld muse [above], is to put the Paris back in L’Oreal. What an interesting and exciting choice! Especially as she joins the brand's band of celeb spokespersons including Gwen Stefani, Beyoncé Knowles, Milla Jovovich, Diane Keaton, Frieda Pinto, Diane Kruger, Eva Longoria, Jennifer Lopez and Kerry Washington - phewf, that's quite the line-up!

'I believe in the slogan, "Because we’re worth it!"' Ines says. 'I love those words, which are still perfectly relevant today.' OOh, we can't wait to see what they come up with...Can you?

- Rose Beer


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