29 March 2011

Beauty Goes Bonkers with Alex Box!

We love Alex Box for daring to be totally different when it comes to beauty. Box started her career as a fine artist after training at Chelsea College of Art and the faces that she paints are often totally otherworldly and always total works of art. Recently the artist has teamed up with MAC to turn to the performing arts, staging a live performance called “The Evolution of Surface” at London’s Louise Blouin Foundation Gallery.  

Working with airbrushes, pigments, glosses and even motion control technology to virtually paint on a 3-D face shown on a screen, Alex worked up 3 totally different looks on her model. They ran from one that evoked an ethereal goddess to a surreal, playful look done with painterly brush strokes of MAC’s Chromacake in Vivid Pink, Sky Blue and Genuine Orange, to a Gothic visage painted in glittering blacks and silvers, using MAC’s Micronized Airbrush formula and Silver Pigment.

“I really wanted to bring it back to makeup being a performance and an experience,” said Box during an interview Friday. The makeup artist created the looks to music and scented the room with three different Comme des Garçons fragrances to give the performance extra sensory elements. “A friend of mine said ‘You never get to see a painter paint,’ and I think that is one of the magical moments of [the performance], the fact that you get to see [the looks] evolve,” she said. Cool or what?
 
Alex firmly believes there’s a move towards fantastical beauty looks becoming more commonplace in magazine editorials and on the street. “I think that when we move into a state of economic decline, that’s when people really want fantasy and…to be lifted out of a depression, and that’s when people look to adornment to tell a story,” she said. “You know that it’s artifice, but equally you know that it might be achievable, because it’s makeup.”

Tonight Box will hold a similar performance at New York’s New Museum, and on Friday at Milk Studios in Los Angeles and hopefully there’s more of this coming our way...

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- Rose Beer


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