FIRST LOOK: Zooey Deschanel for Rimmel!

22 March 2011

When Grazia Daily first laid eyes on the new Lasting Finish Lipstick advert from Rimmel London we were totes envious of the ultra luscious, extremely covetable lips only to discover they belonged to none other than kooky Hollywood starlet Zooey Deschanel! *girl crush alert*
Zooey joins the likes of Kate Moss, Georgia May Jagger and Sophie Ellis Bextor as one of Rimmel’s spokeswomen and with her trademark bangs and blue doe-eyes, we think she is the perfect addition to their team of celebrity brand ambassadors.
The appointment of Zooey is a move away from a born and bred English rose but as she spent much of her childhood travelling with her cinematographer/ director Caleb Deschanel living in LA, Canada, Yugoslavia, South Africa and the UK, we’re more than happy to welcome her into the fold. And, of course, we’re not at all jealous that as well as an established acting career and a flourishing foray as a singer-songwriter, Zooey can now confidently add super-hot model to her CV.
Rimmel have come under some criticism for the campaign with claims that she has been airbrushed beyond recognition, and although we wish they hadn't airbrushed her quite so much as to hide the kooky Zooey we've come to love, that pout of hers does look ah-may-zing, dontcha think?

by Jo Oliver


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