GHD are full of exciting news at the moment. Not so long ago we learnt that Kenna, session stylist supreme, owner of super-cool creative hair space Kennaland in London Fields has been signed as creative director of GHD. The perfect candidate we thought, for injecting a serious dose of London cool into the brand. And as if that weren’t exciting enough, news reaches us today that Katy Perry has been signed as the face of the brand - appearing in print ads shot by David LaChapelle from next month onwards.
Paul Stoneham, Chief Executive Officer at GHD says “Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies GHD’s spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for GHD."
K.Pez sounds pretty pleased too: “I'm so excited to be working with GHD, especially using their tools on my California Dreams Tour. The products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming GHD campaign. Keep your eyes peeled!”
- Rose Beer