18 February 2011

When we heard that Gwen Stefani had been signed as a glambassador for L'Oreal Paris we knew it made sense. After all, those iconic red lips are very much the Californian rocker's style signature. But oh, how we underestimated the scope of her endorsement powers. As this video reminds us, Gwen is also an cool, modern Blonde (yup, capital b), who is perfectly placed to star in a campaign for L'Oreal Paris Superior Preference Hair Color. We think Stefani, who in recent months has stuck to scraping her hair back and spraying it into a quiff, looks so bombshell glamorous in this commercial that we might not have recognised her (especially sans her trademark red lips and black liquid liner). Only yesterday, she was on her own catwalk modelling her A/W '11 collection for L.A.M.B - with her hair sprayed stiffly into a giant Sixties-style bun. But we're loving the looser wavy hair and that totally Marilyn Monroe blown-out bob. Bravo, L'Oreal Paris, bravo.


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