28 January 2011

Is Gucci Launching a Beauty Line?

OMG, people! Our hearts are a-flutter on hearing the rumour that Gucci is set to broaden its fragrance brand into a full-on beauty house. Erm, hello! Yesterday the Italian fashion house and its licensee, Procter & Gamble Prestige announced that they have inked in a renewal of their current licensing agreement. Under its new terms, the extended license now will encompass the entire beauty category, including cosmetics and skin care products. It’s no secret that the Gucci fragrance ads are without a doubt the sexiest out there and with the prospect of a beauty range we can not only smell like Evan Rachel Wood but (try and) look like her too.  Can you imagine those lipsticks and bronzers and that packaging? Sigh. Tell us what you think...

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