Bobbi Brown Opens A GYM!

07 December 2010

Grazia beauty girls have a huuuge weakness when it comes to pretty much anything Bobbi Brown, be it skincare or makeup or even just her brushes, quite frankly.  But now, it has been announced that the makeup genius has added “gym co-owner” to her large list of accomplishments. We happen to know that Bobbi has been frequenting the 3Sixty Cycling Studio, next to her studio in New Jersey, for a couple of years now, but has recently purchased the gym with her husband Steven and personal trainer Mark Cohen.  Wowzers!  We hear that the all-star team are planning to expand the classes to cover more “out there” and uber-trendy pursuits such as power yoga, barre, hip hop, Zumba and Forza - a samurai swordship workout with wooden swords. How fabulous!

Cohen says 'Our philosophy is that classes have to be fun and joyful. We recognize how difficult it can be to get motivated to work out.'  (Tell us about it.)  'Bobbi has a real busy schedule…and it was really important that this be a fun place to come to - not your traditional gym.' In keeping with the mindset of a '180 degree turn from other gyms,' there are no monthly membership or initiation fees. Instead, patrons pay by class, which cost between $13.50 to $18 per session. 'We don't want to tie people down with fees and make them come out of obligation. It's all part of our philosophy - we want them to want to be here,' adds Cohen.
May we just point out that if Bobbi's gyms came to London then maybe, just maybe, we’d stop making excuses to work out,  because let us tell you, where we live its almost always to cold/slippy/dark/dangerous/rainy/frosty/snowy to go for that run….you get us? So please Bobbi; do us a favour…[NYMag]
- Rose Beer




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