Did you know that nearly a quarter of women have gone a whole year without being kissed? Yes, really! So praise be for those clever people at Manchester University who have the very thing to cure your kissing drought and ensure you get a peck under the mistletoe this Christmas. Hurrah!
Using eye tracking software, the scientist folk showed that, in the ten seconds after meeting a woman for the first time, the average chap will spend more than half that time looking at her mouth. And even more so if the female in question is wearing (yep, you guessed it) RED lipstick. There's no denying a red pout is pretty transfixing, as these lovely ladies prove.
Dr Geoff Beattie, who led the investigation, explains that women have painted their lips red to enhance their appeal for centuries. ‘The practice dates back as far as the Ancient Egyptians, who used red lipstick and rouge to enhance their attractiveness.’ he says. ‘Our research suggests that red lips and perceived attractiveness are still inextricably linked, with red lipstick the most powerful attractor, and one that significantly increases visual fixation.’ The study also showed that whether women have thin lips or a perfect pout, those who wear lipstick secure much greater levels of attraction than those who do not. Wowser, pass us the lippy!
Make-up artist and creative director of MyFace Cosmetics, Kay Montano, says that if you’re careful and have a steady hand with the lip-liner, you can define your lips to make them look fuller; ‘use a lip-liner to subtly accentuate the lip-line just over the edge of your natural line, in exactly the same shade as your lips,’ she suggests. Plus, going for a red mouth means that you don’t have to worry about all that teeth-whitening biz as your nashers will automatically look whiter.
Oh, and if you're not brave enough to do a full-blown red lip then use a forefinger to pat the lipstick on for a soft-focus, eaten-away red that is uber-modern and very A/W '10. Trust us, he'll be smitten in seconds.
- Rose Beer