GLOBAL EXCLUSIVE: Gucci's Guilty Pleasure!

10 November 2010

As (a very bleary-eyed) Grazia Daily mentioned on Monday, we were treated to a wonderful trip to Madrid this weekend courtesy of our pals at Gucci. The celebration? An in-depth workshop for the luxury label's new fragrance, Gucci Guilty.

After a reception of champers and nibbles, we took our seats for an introduction from the super-slick Kenyatte Nelson who, unsurprisingly, Esquire crowned as Best Dressed Real Man. He explained that the scent was inspired by guilty pleasures and is for a rebellious and slightly dangerous woman... Ooo er. So it's no wonder the uber-minxy Evan Rachel Wood was Frida Giannini's heroine of choice. 'Evan is bewitchingly animated and vivacious,' says the designer. 'She is astonishing - extremely sexy - with a charisma that completely fascinates her generation.'

As for Evan, she admits to being ‘proud to be guilty of plenty of things.’ And this from the girl who may or may not have helped along Marilyn Manson's split with Dita von Teese... As if that wasn't controversial enough, take a look at the campaign video directed by Frank 'Sin City' Miller, starring the foxy lady in a saucy tryst with Chris Evans (no, not that one). It is amazing.

But back to the workshop where Grazia Daily was given five blotters that looked like pieces of paper (actually, that's exactly what they were) in order to get a whiff of each note that was used. The heady smell of lilacs was the starting point to create an innocent and disarming effect, before a succulent splosh of raspberry and peach was added for a partnership of 'delicate sweetness'. Dreamy... As for the top notes, a citrus 'sparkle' was created using pink peppercorn, which is slighty fruity and mixes with a hint of mandarin. The result is truly intoxicating. As Frida says herself, 'What we have created in Gucci Guilty is something hypnotic,' and we can't help but agree, Ms Giannini.

So once we'd had the full lowdown, those lovely Brit blokes from Friendly Fires joined us for a, well, friendly chat over the canapes. The dance punk band have given Depeche Mode's 'Strange Love' a haunting new rendition for the campaign's soundtrack so kindly presented us with a signed copy, with the unapologetically sensual image of Evan and Chris emblazoned upon it. It was the perfect way to get us in a musical mood for the MTV EMAs that evening. So after a quick spritz of Gucci Guilty, Grazia Daily was ready for a little daredevilling of our own...

by Jessica Vince


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