11 October 2010

Get Ready for High-Def Hair…

There was one notable absence on the catwalks this season. Curls. ‘Those Boho waves you’re used to seeing on the spring/summer catwalks have gone,’ catwalk stylist Sam McKnight told me on his way back from the Blumarine show in Milan, for which he created immaculately shiny hair with a slight kink in it.

In fact, the biggest shift on the catwalks for spring is the return of straight hair, Sam tells me. This brings one small problem: Maintenance.

Back in the 90’s we flat ironed hair to near death. Now, the attention to detail is so high, it takes more than heat to get hair dressed for success. You need an arsenal of prepping products and double application processes.

‘It’s a subtle shift, but hair needs that high definition look now. It should be shiny yet weightless and still have that swing. It’s not about flat hair,’ explains Sam.

Apparently it’s all about the mix of straight lines – either a fringe or bluntly cut ends - combined with soft, shiny weightless texture. Sounds easy enough.

Lucky for us, hair products are super high tech these days. And there’s a batch of new breed shine enhancers making their way to a high street near us as I write. Here are three to look out for:

The Shine Spray: Sam’s next season catwalk hero is Pantene Pro-V Aqua Light Leave-in Treatment Spray £3.99, which is great on ends.

The Prep Mousse: I’m loving Wella Professionals Elegant Shape Mousse £14, which I’ve been using on roots before blow-drying hair twice. It’s a pain, but worth the effort as you get this incredible swagger to hair that’s not possible with a pair of flat irons.

The Power Mask: Try Frederic Fekkai Protein Rx Anti-Breakage Treatment Mask £23.

- Annabel Jones


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