13 September 2010

Beauty News Flash: Eau de Gaga!

What seems like many moons ago, we reported on the rumour that Lady Gaga was working on a fragrance with beauty giant Coty (ie: the company that makes Kate Moss and SJP’s fragrances, along with Marc Jacobs and Calvin Klein scents, too). So today we're feeling quietly smug because this morning Stephen Mormoris, the senior vice president of global marketing at Coty, announced that the final agreement was signed last week and the first ever Lady Gaga scent is expected to launch in Spring 2012 (a tad later than we'd hoped but ah well). We’re putting our money on a fragrance with a difference and a marketing campaign of SCENTsational proportions. Please post your suggestions for Eau de Gaga below. C'mon, don’t be shy now...

 - Rose Beer

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