Not so long ago we told you that Revlon had launched a branded taxi to celebrate the release of their fab new Grow Luscious Mascara. Now luxury fragrance brand Penhaligon’s have jumped on the bandwagon with the launch of a fleet of five scented taxis (yes, really) that will be doing the rounds in central London. Forget having to indulge your cabbie with football chat – these guys are specially trained to answer any questions that you have about the fragrance house and their products! Meanwhile passengers will receive a voucher for 10% off purchase in any Penhaligon’s boutique and online at www.penhaligons.com. The cabs will charge standard black cab rates. We’ll spritz to that!
- Rose Beer