FIRST LOOK: Anna Dello Russo's new scent!

26 July 2010

We’re used to constantly being surprised by Vogue Nippon editor and street style Queen Anna Dello Russo and frankly, her unpredictability is yet another reason why we love her. From her bold outfit choices straight from the designer’s catwalk to her Twitter words of wisdom - “WHY I LOVE BLOGGERS? Cause they make us IN CONTACT after years of DEAFNESS in own golden cells” is a recent favourite, ADR as she surely must now be known as, simply rocks our fashion world.

Last week she announced that she’s launching a perfume – a first among editors – called ‘Beyond’, set to hit the stores just in time for Christmas this year. We just found out through her blog that today is the official launch date and as well as some vague details, we have an image for the ad campaign! Intriguingly, the perfume bottle consists of a golden shoe – hence the magical gold slipper – and the two main ingredients are vanilla and almonds. We think we know what will be going in our Christmas stockings already!

- Kiki Georgiou

Photo Credit: Giampaolo Sgura
Art Director: Marco Braga


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