Beauty News Flash: Lost in Beauty

09 July 2010

If only we could spend every afternoon in Primrose Hill's quirky beauty destination Lost in Beauty (owned by make-up artist and beauty addict Georgie Hamed), surrounded by cult global beauty brands and deciding which treatment to have next... Back to the job in hand, our mission was to discover Shu Uemura art of hair's new launch; Shusu Sleek (named after the shusu silk used in the emperor's kimono), a new range of shampoo and conditioner for unruly hair. 

Anna Cofone, Lost in Beauty’s resident stylist and backstage hair hero talked us through the new range revealing the secret smoothing ingredient, black cumin oil, responsible for making rebellious locks transform into reformed hair, whilst also leaving a luxurious texture only Shu Uemura could achieve.  Unfortunately you'll have to wait until November though to get your hands on it but we promise it's worth the wait.

- Lauren Murdoch-Smith



All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.