Beauty News Flash: It's a beauty!

30 June 2010

After announcing Diane Kruger as the new face of their fragrance and releasing the gorgeous campaign image, it was time for Calvin Klein to introduce us to the scent itself. So last night at the swanky Saatchi gallery, we caught our first glimpse of the classic, almost sculptural bottle, mimicking the beauty of a simple CK dress.

As for the juice? Made up of three main notes (amberette seeds, jasmine and cedarwood), there's no better explanation than Diane's reaction when she first took a sniff of the fragrance: 'That's a beauty!'. And so the name ‘Beauty’ was born. We couldn't have put it better ourselves...

Calvin Klein Beauty hits the shelves on August 25th


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