OOOH! Eau de Madge!

15 March 2010

There have been murmurings of Madonna doing a fragrance collaboration for almost a decade now, though rumour has it that the star’s controlling nature has always made her wary of the level of creative control she would have over any perfume development project. Last week however, the Iconix Brand Group Inc announced that the Material Girl fashion collection that is to be developed by Madonna, Lourdes and the in-house fashion team will also include beauty products and a fragrance that are set to launch at the beginning of 2011.  Exciting stuff, and we’re totally loving’s suggestion of Like a Virgin as a potential name for the scent. Now, call us cynical, but we reckon this might just be the perfect opportunity for Madge to break her fragrance teeth, since it doesn’t rule out the option of a more grown-up fragrance in the future, if and when she finds the right partnership.  This has all got us musing over what exactly a grown-up Madonna fragrance would be like? We reckon it might just be along the lines of the smell of a seriously sexy workout, or a full-on masculine aftershave…and we’re not quite sure how we feel about spritzing this over ourselves…Thoughts?

- Rose Beer


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