We’ve always enjoyed browsing the beauty aisle at H&M. Quirky packaging, cute sizes and well, good value but what’s got us really excited is the new natural and organic range launching. “Since we’ve worked with organic cotton garments for a few seasons now, there’s a strong demand from our customers for organics” says Ann-Sofie Johansson, H&M’s head of design. The range includes shower gels containing organic apple juice, body lotions, scrubs and lip balms made from jojoba and beeswax, all certified by Ecocert. We’re particularly loving the printed organic cotton toiletry bags too, tres chic!
Range starts from £2.99, available from March
- Lauren Murdoch-Smith, Associate Beauty Editor