We can’t deny that Grazia beauty girls love their Bumble and Bumble products for their guaranteed great results, splendid smells and uber-cool packaging. At a very exciting Bumble launch at the Haymarket a couple of weeks ago, we were introduced to the brands’ new Wear and Care line which is devoted to strengthening, repairing and protecting damaged tresses. Now, if there is one tribe of girls who know about hair damage it’s catwalk models so we all cooed appropriately on learning that Bumble and Bumble are gifting a number of models with the Mending and Quenching collections before the upcoming show season (each contains a shampoo, conditioner, intensive masque and leave in complex.) Not only does this act of kindness demonstrate more of what we love about Bumble, but we’re also quite certain that viewing the models’ unusually luscious locks on the catwalk will guarantee some kind of consumer frenzy when these products launch come April. Genius.
- Rose Beer, Beauty Assistant