25 January 2010

Unveiled! J-Ro as new face of Lancôme!

 

The new face of cosmetics giant Lancôme isn’t one of those girls who’ll trot out to the opening of an envelope. Julia Roberts cemented her A-list status in the '90s, yet has maintained it admirably even as each new generation of actresses comes through. Julia keeps her stock high by limiting her public appearances to a minimum, preferring to spend her time as a hands-on mum-of-three. 

Neither is she someone we associate with the trowel approach to putting make-up on. Last time we saw her (at the Golden Globes, looking relaxed in vintage YSL) it was her beaming smile we noticed, rather than her make-up. She’s more of a natural-look lady. She even seemed, if not surprised, perhaps appreciative of her new position, saying, 'It's kind of like every girl's dream: to be 42 and have three kids and be a working mom, it's a great moment to be asked to do this and to be able to do it. I think it says a lot about Lancôme and what they stand for.'

We certainly approve of the move to Lancôme whole-heartedly. They have to be THE classic cosmetic brand, the sort of name you happily trust to put on your face. Isabella Rossellini was their longest-running representative, appearing in ads for 14 years starting in the '80s. Other girls who've been associated with a flawless Lancôme finish always seem to be the more intelligent end of the star spectrum, and include Uma Thurman, Juliette Binoche and Drew Barrymore. So dignified.

Julia’s said that she’s not only lending her face to the brand, but getting her hands dirty and offering her opinions on all the products too. 'I get all these things to play with and test and give my opinion about. And it's quite exciting without having to invest all of myself in how I look, because they did come to me as me, which is a pretty casual mom. But you know, it's nice to up your game a little bit.' Yousef Nabi, Lancôme's president, added that, 'Julia really wants to be involved in the development of products.'

She’s being as modest as ever too – when asked what she would have to do to maintain her ambassador status, she said, 'I think I have to stand up straighter and wash my face more.' She’s already commenced posing for the great Mario Testino in the Définicils Precious Cells Mascara ad which will be out this March. Can’t wait!


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