Beyonce launches her own Fragrance

18 December 2009

After selling the scents of Armani, by belting out ‘Diamonds are a Girl’s Best Friend’, Beyonce is now cashing in on the fragrance market by launching her very own perfume. ‘Heat’ (of course, Beyonce is after all, very hot) is to hit shelves, and no doubt millions of necks and wrists, in February, but the perfume has already been a big hit; ‘I was on tour for a year, and I have meet-and-greet with fans. I’ve never gotten so many compliments [about Heat].’ Can we expect her singing ‘The Heat is on’ for the accompanying tv advert? Probably not, but it would be quite fabulous wouldn’t it! [WWD]


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