07 December 2009

Wow! Julia Roberts is the new face of Lancôme!

JULIA ROBERTS

In what is thought to be the beauty coup of the decade, Lancôme has announced that it has signed Julia Roberts as it’s new ‘global ambassadress’

'By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,' said Youcef Nabi, president of Lancôme International. 'Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible.'

We’re intrigued that Lancôme has finally managed to secure the Oscar-winning actress’s endorsement. Presumably she’s been offered beauty contracts before? That creamy skin, the fawn-like features, the chocolate eyes, those freakishly perfect brows, the sof- sized pout?

It’s not known how much Roberts will be paid for her contract with the beauty brand, but it’s likely to be big bucks. The actress is said to be being paid over $20 million for each of her two forthcoming films; Eat, Pray, Love, based on the bestselling memoir by Elizabeth Gilbert, and Valentine’s Day, directed by Garry Marshall, who also directed her in Pretty Woman.

kate winsletkate winslet

Roberts is thought to be taking over from Kate Winslet, currently the face of Lancôme’s Trésor, who signed with the label in 2007.

Lancôme’s earlier collaboration with Uma Thurman ended less amicably – the actress reportedly sued the cosmetics giant for unauthorised use of her name and face on Canadian billboards and Asian websites after her two-year contract expired in 2002.

The original Lancôme “face” was model and actress Isabella Rossellini, who starred in all of the house’s campaigns from 1982 for 14 years. In 1990, she was involved in product development for Lancôme's fragrance Trésor.

Beauty companies have used Hollywood stars since the 1930s, such as Lux soap ads with Dorothy Lamour and Joan Crawford. Catherine Zeta-Jones, who signed a spokeswoman deal with Elizabeth Arden way back in February 2002, told WWD last year, 'Things have completely changed. It used to be, if you’re an actor, why are you selling stuff? People only used to do it in Japan. But beauty is an industry that makes complete sense for an actress.'

The Stylelist blog reports this morning that according to Roberts's make-up artist Genevieve, the star’s lipstick of choice is Lancôme's L'Absolu Rouge in Rich Cashmere - 'a hydrating nude praline shade'.


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