16 November 2009

Beauty Flash: the designer dry shampoo PLUS your chance to become a LFW blogger!

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We cannot live without dry shampoo, in fact, we can't even bear thinking about our annual consumption of the product which we rely upon for those days when a lie-in is higher priority than a long hair-washing shower, for added texture and volume, and even for temporary lightening of roots when stretching out hair appointments is required... We are quite beside ourselves therefore, at the new Dry Shampoo which is part of the Charles Worthington Front Row Collection. Not only does this product offer all of the above, but the brand has partnered with the designer Erdem to create what might just be the perfect packaging. Peel back the printed top-layer and you are left with one of three bespoke Erdem designs; which showcase the London-based designer's gorgeous signature painterly prints. Perfect for those who find the aesthetics of the dressing table almost as important as the products that sit on it. Call us superficial, but…

Charles Worthington Dry Shampoo, £5.99 part of the Front Row range, available at exclusively at Boots

charles worthington

And talking of the Front Row... Charles Worthington is giving YOU the chance to become a backstage blogger at LFW 2010. You’ll get to go to a top catwalk show and report on all the gossip and goings-on via your own web page (move over Perez…) PLUS have an exclusive designer outfit and style makeover courtesy of the Charles Worthington creative team. Where do we sign up?

To enter, create a profile for yourself at www.makemefrontrow.com and start your campaign for votes. The ten finalists will then take part in a series of style challenges including creating an experimental hair do and making over a friend. The eventual winner of this amazing prize will be decided by a panel of expert judges. Check out Grazia Daily’s video coverage of this year’s LFW to see what’s in store for the winner...


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