Backstage Beauty: Tattoo Shop @ Rodarte

17 September 2009

RODARTE RODARTE

Rodarte has to be the most creative show so far hands down. Bold statement we know but when you go backstage and check out the hair and make-up you’d agree. Odile Gilbert for Aveda was on hair duty and James Kaliardos for MAC took on the make up challenge. Hair was set up outside in the NY sunshine in containers (like the ones you see on ships). ‘It’s a bit American Indian, poetic,’ Odille told us. Girls were dosed with whole bottles of Aveda Pure Abundance Hair Potion to thicken the hair and plaited to a thick point to ‘extend the hair’ and layered over the top was a veil of wool, to create a hair texture ‘like the models are coming out of the sea’. Weird and wonderful.

RODARTE

Back inside the cramped backstage area, James and Chantel Miller were inspired by ‘tough beauty and Maui tribal tattoos’. It took four weeks of designing and 40 designs were submitted before the final designs were agreed. Eight different half sleeve, four full sleeve and one neck tattoo design were being drawn onto the models with a medical marker (think plastic surgery type pen) a concept MAC are testing out for a body art product, PRO Micronized Airbrush in Black Black and Liquidlast Liner in Point Black. Taking about 40 minutes in total to complete, the team ran like a production line from make-up to body tattoo, the models didn’t even have time to catch up on their blackberrys. ‘The look is the darker side of beauty but still beautiful,’ James told us and was more minimal to balance out the tattoos. It was the lips that did the make up talking. ‘I want the lips to look like a tattoo. It’s not a black lipstick look - that’s why we left the centre red - I want them to match the arm tattoos’. Rodarte-we hearte!

- Lauren Murdoch-Smith in New York


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