Backstage beauty: Alexander Wang’s all American girls

13 September 2009

Alexander Wang S/S 10 beauty Alexander Wang S/S 10 beauty

Backstage at New York’s huge hanger venue of Pier 94 there was a palpable buzz as hair and make-up teams prepared the girls for Alexander Wang’s S/S '10 show. This is the man often heralded as New York’s most exciting young designer. But Alexander himself looked like he felt no pressure. He rolled up his sleeves for a quick briefing to the model dressers about how to style the girls’ looks. The models were relaxed, too (top girl Angela was reading Cosmetic Serpent) and chatty as they sat around waiting for the make-up madness to begin.

 Alexander Wang S/S 10 backstage Alexander Wang S/S 10 backstage

Famous for his ‘off duty model’ look, this season again Wang stuck to what he does best. He kept the girls natural, sexy and created a look that’s easily achievable for the girl on the street. (Albeit one with great cheekbones!)  ‘The collection is based on American sportswear. There is a lot of sweatshirt material,’ top hair stylist and REDKEN’s Creative Consultant Guido told us backstage. ‘So the hair is very girly, beachy, cool. It’s a little bit 1970s and we’ve added extensions simply for length so that the braid is long and loose. There’s an ease to it: the low swept over side parting, pinned at the side loosely with all the braids sitting round to the front.’ Mastering the make-up was Diane Kendal for MAC who wanted to create ‘really beautiful and strong girls.’ The skin was sheer and dewy with barely any emphasis on eyes or lips. Only MAC’s clear lipglass was patted on to eyelids and the brows were draw in, angled out and penciled to look brushed up and create the strong look. Diane’s finishing touch was Lilicent cream blush to leave girls with a slightly flushed faced. Gorgeous, fresh and achievable – bring on S/S '10! 

-      Lauren Murdoch-Smith

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