Beauty News Flash: Cheryl lands L’Oréal campaign!

27 August 2009

All hail Cheryl Cole! She is well and truly on the road to world domination with this morning’s announcement that she’s been signed as the new face of L’Oréal Paris. We guessed it was only a matter of time before we’d see Cheryl tossing her hair or pouting her lips for a top beauty brand, and who better than L’Oréal, whose legendary ‘because you’re worth it’ phrase was something Cheryl revealed she had always wanted to utter. Following Girls Aloud bandmate Nicola Roberts's step into the world of beauty, Cheryl's first role as L’Oréal Paris’s brand ambassador is to front the campaign for Elvive’s latest product, Full Restore 5, which promises to combat the top five hair concerns women have in one miracle product. Cheryl’s famous for her voluminous amount of flowing hair, so we’re sure that she’ll do the product justice. Is there anything our Cheryl can't do? And don’t forget that earlier in the year L'Oréal also announced Freida Pinto as a new L'Oréal girl. So will there be a Freida/Cheryl advertising combo?  Now there's a dream team if ever we saw one. 

Elvive Full Restore available from September nationwide

- Lauren Murdoch-Smith


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