It's a cross between geek and preppy chic. Can we call it preek?! Well Lily's doing it, so is Chloe, Alexa and VV. It's about dressing up geek glasses or preppy pearls with a red lip or a big quiff. Looking studious and intellectual whilst also pulling off a killer red lip or major hair is the hottest beauty trend right now. It's the new recessionista way to be taken seriously but without loosing your style plus it's easy! Who'd have thought NHS specs could be so cool?!