24 July 2009

Liz Earle launches first fragrance

Liz Earle

Today's hot beauty news! Famed for her botanical skincare range, Liz Earle has a huge following and cult status in the beauty world. So at the launch of her very first fragrance yesterday afternoon in Chiltern Studios in London, we listened intently to Liz explaining why it had taken three years to develop Botanical Essence No 1. 'I'd had so many requests from customers begging me to develop a fragrance that I just couldn't ignore it anymore,' she told us. ‘They wanted a fragrance that smelt similar to the Instant Skin Boost Tonic that they could wear every day'. As you'd expect, Liz drafted in the best in the perfume business, who were amazed at how complicated and detailed her brief was - and surprised at how much money they had to develop it.  'Money didn't matter. I just wanted to get the best ingredients that were sustainable, organic and good quality but not pass on that cost to the customer. I knew LMR (Laboratoire Monique Rémy) ticked all of those boxes and perfumer Jean Charles Niel from IFF who created the fragrance was the best possible man for the task'. The fragrance is 98% natural (bergamot, lavender and rose are just some of the botanical ingredients used), something that is pretty much unheard of in the fragrance world. But don't think that means it won't have the longevity of a synthetic perfume. It's taken three years to develop, to ensure that the fragrance was finished to perfection. In an unusual move, Liz suggested we spritz Botanical Essence in our hair as well as on our body as apparently it stays in and keeps hair smelling fresh all day long. We'll try that one... when we get our hands on a bottle in October!

Liz Earle Botanical Essence No 1, out in October, £39.50, www.lizearle.com

- Lauren Murdoch-Smith 


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