Amy Winehouse to launch a fragrance?

23 July 2009

Sounds like Amy Winehouse has some grand plans. Now she's ditched Blake and returned to London looking healthier than we've seen her for a while, she's on a mission to regain her fashion icon status. First comes the fashion line with PPQ and then, if the latest set of rumours are to be believed, she'll turn her thoughts to the world of fragrance. ‘Mitch is keen to license Amy's name to a perfume house. He has been in talks with manufacturers and contacted PR firms for advice,' a source told the Daily Star newspaper. Now given Karl Lagerfeld's called her his muse and she was once capable of launching fashion trends with one red carpet dress (witness Preen's Power dress at the Brits), it seems a certainty a perfume in her name will sell. But let's hope she really is on the road to recovery before she starts working on it. Somehow we can't imagine women choosing to smell like tequila, Malboro Lights and a night out at the new Hawley Arms...  [Press Association]


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