Amy Winehouse to launch a fragrance?

Sounds like Amy Winehouse has some grand plans. Now she's ditched Blake and returned to London looking healthier than we've seen her for a while, she's on a mission to regain her fashion icon status. First comes the fashion line with PPQ and then, if the latest set of rumours are to be believed, she'll turn her thoughts to the world of fragrance. ‘Mitch is keen to license Amy's name to a perfume house. He has been in talks with manufacturers and contacted PR firms for advice,' a source told the Daily Star newspaper. Now given Karl Lagerfeld's called her his muse and she was once capable of launching fashion trends with one red carpet dress (witness Preen's Power dress at the Brits), it seems a certainty a perfume in her name will sell. But let's hope she really is on the road to recovery before she starts working on it. Somehow we can't imagine women choosing to smell like tequila, Malboro Lights and a night out at the new Hawley Arms...  [Press Association]




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  • Riiiiiiiight. Eau de Crack does sound appealing, doesn't it?!
    chickie
  • haha i agree with chickie- essence of crack anyone?
    cuppatea
  • Amy does look much healthier in that pic. And hopefully launching a fragrance will be another step away from the bad influences in her life.
    kittenfluff
  • She does look more healthy recently but a fragrance - Pepe Le Pew - Ew du Ew - Essence of Skunk Head :( No thanks!
    faircommentgal
  • seriously. who's going to buy that? If I wanted to smell like Amy Winehouse I would shove a kebab down my throat and be sick on myself somewhere in Camden.
    secrethistory
  • Amy is one person I would NEVER want to smell like! Eurgh.
    Lynds28
  • who wants to smell like BO
    candyyxgirl
  • Or would it be Eau De Regal Kingsize, judging by the fag she has constantly dangly from her lips!
    JustyJ
  • Good God, of all the things that she could put her name to, she decides on perfume! Clothes I can understand but perfume. I'm generally lost for words. This cannot be true surely?
    splash
  • Oh God, what is it going to smell of? Fag, booze and a whiff of her crack pipe? What a delightful smell that's going to be!
    icantsew
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