Reese Witherspoon launches new fragrance

18 June 2009

Reese Witherspoon

Reese Witherspoon has long had an association with beauty as the face of Avon but now, for the first time, the actress has launched a beauty product that she has actually put her own name to. The product in question? A fragrance, In Bloom, which she has collaborated with Avon to produce. Behind the scenes, while shooting the campaign images, Reese spoke about how the fragrance was a reflection of ‘who I am right now. I'm happy and I feel more full of life than I have ever done,' she said. Is this Mr Gyllenhaal's doing? We can only imagine... But back to the scent! Reese spent time choosing and sampling versions of In Bloom with the assistance of daughter Ava (so sweet) until she found THE one – a white flower scent of jasmine, magnolia and gardenia. In Bloom launches here on 23 August, a whole three months before the US. Hurrah!

In Bloom, £16, www.avon.com (launches 23 August)


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