Lily Cole's new ad: hit or miss?

03 April 2009

lily cole

We love a new ad campaign when we see one and this one has certainly got tongues wagging on the Grazia beauty desk. Lily Cole has been signed up as the new face of Rimmel London and the pictures have landed on the website today. Lily's complexion looks as dewy and flawless as ever and we're loving the whole pared-down natural look - but it's those perfect, full S/S '09 brows that have had us rushing to book in for our threading appointments and yes, gagging to go out and buy Rimmel! Tell us what you think - has Lily convinced you with her new au naturel look?


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