23 February 2009

Backstage at Luella: Individuality rules all the way!

Luella AW 09
The Luella A/W '09 show was London's equivalent to Marc Jacobs in New York, with Gucci Westman and her team for Revlon working for 24 hours straight to create a totally individual look for each model (there were 24 of them). The inspiration came from the clothes – Luella's typically brilliant pony-club with an edge, with metallics, sheer panelling and touches of military (but more of that later) – so only when the models actually got dressed did they begin to sort out the make-up. ‘It's optimistic, fun and playful – there are no rules,' said Gucci as she perfected a smoky eye. The bright pink matte lips were created using the fashion week lipstick collection she has created for Revlon – it launches this week and is currently the no.1 selling lipstick in America. Meanwhile, hair guru Guido for Redken also looked to the 'Luella girl' for inspiration – easy given that the models cast for the show totally fitted the vibe. ‘It's an interpretation of cool, based around their own personal style that is already Luellaish – different kinds of punky, rock'n'roll London girls,' he said, perhaps referring to Pixie Geldof who was one of the models. He used tons of Redken Thickening Lotion, and Force Hairspray was his key product. There were afros, pigtails and pink bunches to name just a few of the styles that we saw backstage. 'It's nice to do this hair,' said Guido as he tweaked a curl. It's what Luella and London is all about – colour, punk and cool!
- Lauren Murdoch-Smith

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