Gareth Pugh reveals his favourite scent…

14 November 2008


Remember when we told you that Gareth Pugh was launching a scent? It was all part of the Six Scents Fragrance Initiative - a collection of customised fragrances from fashion designers such as Pugh, Jeremy Scott and Preen in aid of AIDS Awareness Education Centre in Belgium. We couldn't for the life of us imagine what the little-bit-crazy Pugh might consider to be his favourite scent. But last night all was revealed at the perfume launch in New York's New Museum, where Pugh let on that his favourite smell was that of his boyfriend's hair (pure pheromones apparently!). And his least favourite? ‘I used to work in a bar and the smell of it the morning after, it's like a house party and you have to clean it up. That's the worst. Especially if you're hungover; the smell quite literally makes you feel sick.'
We're sure his new scent does anything but...


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