Prada has long been a by-word for luxury clothing, amazing accessories and a great perfume or two to boot - but now it's branching into film, too! Following its recent successful art-world adventures (such as James Jean's flower fairy illustrations for SS08 and short film ‘Fallen Shadows' directed by James Lima) , Prada's new men's fragrance ‘Infusion d'Homme' war will be launched via its very own short film project, ‘Alchemy'. Directed by double Oscar winner Pietro Scalia, (1992 for ‘JFK' by Oliver Stone and in 2002 for ‘Black Hawk Down' by Ridley Scott) the nine short films are all about experiencing a dreamlike state - check out both ‘Alchemy' and a Q&A session with director Scalia for yourself on the Prada website from today.
Infusion d'homme, 50ml, £35, Prada 020 7494 6220
