The Bible gets a fashion makeover!

27 October 2008

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When we heard that ‘The Book' was getting a makeover, we in our fashion bubble assumed they meant a magazine's dummy copy of articles (as in The Devil Wears Prada). What we weren't prepared for was the re-style of the book - as in the Bible! But it's true. The New Testament has come over all fashion with a magazine-style cover that looks straight out of the pages of one of our very own beauty shoots, plus a series of cover lines (‘If love turns cold') that seem more fitting to Cosmo than the Church. Dan Soderberg, former Chief Executive Officer of Euro RSCG (the people behind the launch of Bjorn Borg's clothing line), who came up with the idea of the ‘Bible Illuminated' has the new look book featuring figureheads such as Nelson Mandela and Angelina Jolie (apparently teenage girls see her as the ‘modern day Mother Teresa'!) and uses a picture of a chihuahua perched on a black cushion in the back of a limo to illustrate the book of Romans - all in the name of ‘making religion chic'. Hmmm...  

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