Smells like... Beverley Hills 90210

13 October 2008


Is there no stopping the return of the Beverly Hills 90210 cult? First the new TV series, then a  90s fashion revival, (Henry Holland's SS09 show was inspired by Brenda, Brandon, Kelly et al) and now an olfactory trend, too! Nostalgic American fans have been reliving the Beverly Hills dream and causing a stampede for the 90210 perfume that was released during the original series. But while we happily embrace today's celebrity-endorsed fragrances, we're a little sceptical as to why we'd want to recreate 90210's high school vibe. Sweaty Reebok Hi-tops, musty old classrooms and highly flammable hairspray anyone...? Thought not. But if you're still curious, it's available for $12.50 at


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