Chanel’s St Tropez Address book.

13 May 2010

Fancy a few days following in the footsteps of the Chanel Cruise Collection crew? Here’s all you need to know for a fabulous weekend.
The models stayed at Hotel des Lices, Avenue Grangeon - 83993 Saint-Tropez - Tel. : +33 (0)4 94 97 28 28 This is a pretty vine covered hotel right in the middle of town with a pool.
The Chanel team stayed at The Byblos, Ave Paul Signac Hotel Byblos Ave. Paul-Signac; 33-4/94-65-68-00, fax 33-4/94-56-68-01; This is a St Tropez landmark, also right in the middle of town.
The fashion press stayed at Château de la Messardière, Rte. de Tahiti; 33-4/94-56-76-00. About five minutes by car from town, the hotel is surrounded by gardens with umbrella pines and orange blossom. It has its own pool and fabulous view of the sea.

The Chanel show took place at the famous Senequier Café in the port. A St Tropez institution. Head straight for the big boats and the café’s signature red lacquer tables.

The after party was at the VIP Room Supper Club, Résidence du Nouveau Port; 33-4/94-97-14-70. Just the place if you want to party late.
The Chanel dinner and boules tournament took place in Le Café on Place de Lices. Ideal spot for petanque with the locals and people-watching after dark.
The beach lunch was at Club 55, Pampelonne Beach Club 55 43 Blvd. Patch, Ramatuelle; 33-4/94-79-80-14. The beach restaurant made famous by Brigitte Bardot and Roger Vadim. Book a beach bed and a lunch table. Reservations are recommended at any time of the year.

Everyone – models, editors and Chanel crew headed straight for Rondini to buy the famous St Tropez sandals (most people bought several) and have them fitted to their feet. Find it at 16 Rue Georges Clemenceau, Saint Tropez - 04 94 97 19 55 or online at It’s way better value than K. Jacques (25 Rue Allard; 04 94-97-41-50) and Castaner (18 Rue Henri Seillon, 04 94 56 51 07) which are now seriously over-priced.
Victoire, 3 Boulevard Louis Blanc for fab cover-ups, T-shirts and ballerinas in any colour.
Market day, Place Des Lices is on Tuesday and Saturday mornings. Prepare to spend the entire morning browsing stalls selling matelot shirts, St Tropez baskets, linen table cloths, napkins and seasonal food.
Le Marche Du Marin, 4 Ave Foch: fantastic vintage shop specialising in St Tropez classics like genuine sailor tops and hats, military belts, broderie anglaise dresses and accessories. I bought a crocodile handbag for 225 Euro!

- Paula Reed in Saint Tropez


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