The designers putting the posh back into perfume

27 June 2011

Blame it on the Middletons, but proper posh perfumes are back on the map. And I for one can’t wait to get back to classics. I love a cool, clever scent – I really do.  But as much as I admire new technology, the question is: Do I really want to smell of caviar? No, I’d rather eat my fish eggs on a blini with a glass of Prosecco. Besides, what’s wrong with gold old-fashioned rose?

Well, it seems I’m not the only one missing the nostalgia of Grandma’s favourite flowers.  As autumn’s fashion collections hits the stores (I know!) a new breed power perfumes will follow. Reeking of tradition – with a chic modern twist of course – designers are harking back to heritage blooms like iris, rose, violet and bluebell, the perfect accessory for next season’s classic crisp tailoring and immaculately groomed hair and makeup. And the line up is TDF (to die for).

I’m already addicted to Chanel’s new No.19 Poudre, which hits stores on July 15th. Thanks to the addition of iris absolute, this musky, powdery twist on the original uber fresh No.19, spells luxury and sophistication – think the fashion equivalent of a belted, cashmere coat. Next week Tom Ford is holding court for his new highly anticipated scent, Violet Blonde, and in September, Bluebell by Jo Malone – the brand’s biggest fragrance launch since the iconic Lime Basil and Mandarin, will hit stores with an amazing new campaign shot by mega fashion photographer, Tim Walker.

There will be others to follow and those amazing classic florals that already exist – Frederic Malle’s hopelessly addictive Une Rose and Lipstick Rose will know doubt shoot back up the cool list, as will Le Labo’s Iris 39. Fyi, if you’re an iris addict like me, Dior Homme, a politely powdery men’s scent that smells amazing on women, is worth revisiting.

Like all fads, this flirtation with tradition is unlikely to last, but as long as it does I’ll be front of the queue. After all I’ve always been quite fond of Nana scents – difference is this season I’ll finally be on–trend.

- Annabel Jones



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