Makeup usage by women 18 to 64 years old has declined by 5 percent compared with levels seen in 2008, according to NPD Group Inc. Well, whaddya know. We could have told you this time would come. After all, it was bound to happen sooner or later; all this turquoise eye shadow and sculpted cheekbones couldn't last forever - even Lady Gaga is tiring of all that slap. It was fun while it lasted. But cast your eyes on the autumn/winter catwalks and they are awash with varying degrees of nude.
Now, let's not ditch the contents our makeup bags just yet. Natural these days doesn't mean going without - God no! A world without makeup is like a world without Gaga. Dull, dull, dull. In fact, according to our insiders, if you want to be on-trend next season you will need an arsenal of light reflecting concealers, soft-focus foundations and a comprehensive palette of brown eye shadows at your disposal. So, whilst you can lay off the fuchsia lipstick a la Riri and ditch the false eyelashes (even Chezza's given them up), you will still be required to work a flawless face (Prada, Chloe and Oscar de La Renta case in point).
That is of course unless you'll be channeling new takes on Grunge as seen at Peter Som. In which case, you'll need a pale base and a killer black lipstick (available from Bobbi Brown, Topshop and Dolce & Gabbana this season). All in all, I can't see the makeup world suffering too much more. Micro luxuries like a sparkly new nail polish will always win over an overpriced 'It' bag. Especially if The Glossip's got anything to do with it. Now check out this capsule collection of make-under products. Who said natural need be boring?
MAC Pro Lonwear Lip Creme in Overtime (muted dirty rose) £14
Lancome Eclat Miracle £19.50, skin perfector www.selfridges.com
Clinique Strawberry Fudge Holiday Compact £25, available from www.clinique.co.uk from 12th Nov - it's worth the wait as its got everything you need for polished perfection in one palette
L'Oreal Paris Frieda Pinto Quad Pro Eyeshadow Palette for Hazel eyes, available from Boots.com from 1st Sept
Soap & Glory You Won't Believe Your Eyes Illuminating Undereye Serum £9, www.Boots.com