‘Non models’ storm the beauty scene

09 March 2010

Non-models (real people to you and me) are the hottest thing in fashion and beauty right now. Hence why we used Grazia staffers as models in our ‘Wake-up Your Makeup,’ beauty feature in the latest issue, out today.
It all started at Marc Jacobs’s A/W’10 show for which he did a street casting when looking for raw, unpolished girls to walk the runway. And it’s all anyone’s been talking about since.

Then Bobbi Brown told me on a Grazia shoot that she was using ‘non models’ to front her spring make-up campaign, and was calling it Pretty Powerful. Because, in short, she believes anyone can look gorgeous with the right make-up.
Why did we do it? To prove that you, me, anyone can rock purple eyeshadow and clash it with bright orange lips. Work a new way with naturals, or wear retro red lips even without a supermodel pout or size zero cheekbones.

Of course, Grazia has been at the non-model thing for some time now. Just look at our Style Hunter pages, which capture girls on the street working the latest fashion trends in their own unique style.

It’s been massive. And I can see why. Yes, I get a thrill when the first ‘super’ walks the runway at the start of a new season. But there’s no better incentive to buy a new frock than to see it in action on an ordinary girl who looks just like you – only she’s teamed it with chunky socks, biker boots and orange lipstick. ‘Ooh, great idea,’ I’ll muse. Get the gist?

Even the more quirky, older supermodels are having a moment. Kristen Mcmenamy appeared grey-haired and Botox-free in Italian Vogue not long ago. And whilst we’re on the subject of unconventional beauties, V magazine dedicated a whole issue to curvy women with Precious star Gabourey Sidibe gracing the front cover in a close-up beauty shot.
Being Grazia, and because we know how much you love Bobbi Brown, we’ve managed to blag some exclusive never-seen-before shots from the Pretty Powerful campaign for you to muse over. Thing is, once you’ve seen how good these women look with a hot new make-up look, there’s really no excuse to go au natural anymore.
Balenciaga’s acid green brows anyone?

by Annabel Jones


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